According to German newspaper Bild, Schalke 04 is expected to generate €5-9 million in revenue this year by renting out their home stadium for concerts, sporting events, and other activities.
Media estimates indicate that Schalke 04’s debt has reached €168 million, with the club having already paid over €8 million in interest last season. As a result, the club has opted to utilize various strategies to improve their financial standing this season. One such approach involves renting out the Veltins-Arena, their home stadium. It’s been reported that the stadium will host 13 concerts, including three by Taylor Swift in July.
Beyond concerts, the stadium has already hosted four European Championship matches this year and will serve as the home ground for Shakhtar Donetsk in the Champions League. Additionally, it will host the Biathlon World Cup Team Challenge and the European Rugby League Final in the coming months.
Schalke owns the Veltins-Arena and its catering rights, granting them full control over rental and catering revenue. Sources reveal that Schalke charges approximately €200,000 in rental fees per concert. UEFA provides compensation of €350,000 for each European Championship match. Furthermore, the club anticipates generating €1.5-2 million from hosting Shakhtar Donetsk’s Champions League home matches.
In terms of catering revenue, the two AC/DC concerts held in May serve as a prime example. A total of approximately 202,500 beers were sold during the concerts, with each costing €7, resulting in approximately €1.4 million in revenue. The upcoming three concerts by Taylor Swift hold even greater potential for the club.
Furthermore, the club enjoys steadfast support from its fans. It is reported that Schalke’s home tickets for the first half of the 2. Bundesliga season sold out within a few hours of going on sale.
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