June 28th The K League announced this morning that it will collaborate with the renowned international brand Sanrio to launch joint characters and product services.
Sanrio, as an internationally recognized brand, owns popular IPs such as Hello Kitty, My Melody, Kuromi, Pompompurin, Kerokerokeroppi, and more.
According to a leaked version of the collaboration announcement, Pohang Steelers will appear with the Kuromi character, Ulsan Hyundai will feature Cinnamoroll, and Seoul FC, the most popular team, will collaborate with the iconic Hello Kitty.
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