On July 21, according to Spanish media outlet Marca, Real Madrid expects Mbappe’s arrival to almost quintuple the team’s shirt sales.
Mbappe’s influence has surpassed everyone’s expectations. According to sources from the club and Adidas consulting, his influence is far greater than before. Bellingham’s arrival caused a stir, but Mbappe’s arrival has driven even more terrifying profits.
Due to the high demand for jerseys, endless queues have formed around the Real Madrid official store due to online sales and delivery delays.
Sales of the new jersey have cushioned the club’s spending. Adidas estimates that Mbappe’s influence will multiply total sales by five. It was previously rumored that 4 million jerseys could be sold each season.
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