Football News: Barcelona Continues Leveraging Transfers, Olmo Becomes the Catalan Giant’s Summer Window “Face”

Football News: Barcelona Continues Leveraging Transfers, Olmo Becomes the Catalan Giant’s Summer Window “Face”

On August 9, Football News wrote that among the “Big Three” in La Liga, Real Madrid has Mbappé and Endrick, Atlético Madrid has Álvarez, Gallagher, Solot, and Lenormand. And what about Barcelona? It was only until the morning of August 8th (Spanish local time) that they confirmed their first major signing after completing a full medical check-up.

Almost simultaneously with Olmo’s medical examination, Laporta finalized a €40 million sponsorship deal with the catering group Amaq. Last year, he utilized his best-known tactic of “leveraging” financing, persuading the German company Libero to acquire a 10% stake in Barcelona Studios. The €100 million investment ultimately failed to materialize due to a breach of contract, causing Barcelona to suffer losses in the previous fiscal year. The €40 million income from Amaq allows Barcelona to operate in the transfer market this summer according to the 1:1 financial fair play rules of La Liga.

Olmo, an attacking midfielder who excelled in the European Championship and is a product of La Masia academy, is returning to Barcelona after a 10-year absence. Barcelona, facing financial difficulties, paid a base transfer fee of €55 million (all in euros), with further floating clauses ranging from €4 million to €7 million. Although Olmo’s transfer fee barely ranks within the top 10 in Barcelona’s history, given the club’s current financial struggles, Laporta has used “leveraged” investments secured through a new sponsor as the club’s entire arsenal to compete with Real Madrid and Atlético Madrid.

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