According to Spanish newspaper AS, Alvarez has already helped Atletico Madrid achieve great commercial success since his arrival: 70% of fans have chosen jerseys with his name on them.
Recently, at the welcome event held at the Metropolitano Stadium, approximately 30,000 fans attended to welcome the new members of the men’s and women’s teams. Among them, Alvarez was the player fans were most eager to see.
On Sunday, the Argentinian striker is expected to make his debut against Girona. Of the jerseys sold during the welcome event, 70% featured Alvarez’s name, far surpassing Griezmann (12%) and Solor (10%), who came in second and third place, respectively.
It is worth noting that even though the number of spectators was half that of a regular game, the official store sales within the stadium were on par with game day. This indicates that fans are incredibly eager to see the performance of the newly signed player.
To capitalize on the excitement surrounding Alvarez, Atletico Madrid has also released a limited-edition jersey featuring a spider design on the chest. This jersey is limited to 919 pieces and is only available for sale online, priced at €219 each.
Since joining the team, Alvarez has felt the passionate support of Atletico Madrid fans. At the training base in Majadahonda, numerous fans braved the weather to wait outside just to take photos with Alvarez.
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