According to Football, as the globalisation of the football industry progresses, the commercial game market in world football has gradually formed three major markets: North America, the Middle East, and East Asia. This summer, the North American market dominated, attracting numerous Premier League and European giants to seek gold. However, the Japanese and South Korean markets in East Asia are not to be underestimated. They have leveraged the large number of overseas players to bring the teams they play for to Japan and South Korea for commercial games, which has also had a very positive effect on the development of the local football market.
The report states that Brighton, a small Premier League team featuring Kaoru Mitoma, had over 25,000 spectators at each of their two games in Tokyo. Reims, a small Ligue 1 team with Keito Nakamura and Junya Ito, arranged four commercial games in Japan, and the club’s 2,000 jerseys brought over quickly sold out. Tottenham, with Son Heung-min, attracted 54,000 spectators for their match against Vissel Kobe on July 27th. On July 31st, their game against the K League All-Star team in Seoul drew an even larger crowd of 63,000. The commercial match between Bayern and Tottenham in Seoul on August 3rd is expected to be even more popular.
Furthermore, the media also mentions that commercial games featuring “overseas players” returning to their home country have gradually become the main theme of the Japanese and South Korean commercial game market during the summer transfer window. After all, having Japanese or Korean star players on the team provides a natural advantage in popularity and affinity, giving the organizers more leeway. Additionally, Bayern and Tottenham have both engaged in discussions with the K League regarding partnerships based on youth development. With Son Heung-min and Kim Min-jae as their “ambassadors,” Tottenham and Bayern, along with the K League, have undoubtedly achieved both fame and fortune this summer.
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