On August 7, Premier League football club Manchester City officially announced that it has renewed its partnership agreement with South Korean esports club GEN.G. The two will continue to collaborate in sports and esports.
In June 2023, Manchester City and GEN.G first reached a strategic partnership agreement. Over the past year, the two sides have launched a series of successful collaborations, including Manchester City’s pre-season tour of Asia last summer.
Now, the two sides have renewed their contract. In the future, the two will continue to work together to bring unique experiences to fans of both clubs in the fields of traditional sports and esports.
Next, Manchester City and GEN.G will launch a series of joint activities for Korean fans and will jointly host amateur gaming tournaments for League of Legends players across South Korea.
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