According to the Manchester Evening News, Manchester United, under new CEO Omar Berrada, seem to be following in the footsteps of Manchester City’s success, striving to build a shrewd and sustainable management model, as Berrada previously served as CEO at City.
This summer, United have spent £155.35m on four new players, and if they ultimately sign Ugarte, the total expenditure could exceed £200m. However, unlike before, United are now more cautious in their transfer operations, paying greater attention to financial planning and scientific management.
Manchester City was once labeled a “moneybags” club, but in recent years they have become incredibly restrained in the transfer market. Under Berrada’s leadership, City strictly controlled their transfer spending, with the exception of a few players like Rodri, Dias, Grealish, and Gvardiol, the transfer fees for individual players were kept below £60 million. City focused on bringing in players who fit their tactical philosophy and incorporated them into their long-term development plans.
By sticking to this strategy, City built a sustainable model. The players they brought in not only possessed high-level professional skills but also came at reasonable prices, ensuring the club’s financial stability. When City sold players, they often did so at higher prices than they bought them for. This not only helped the team stay competitive but also effectively controlled financial risks, preventing pressure from UEFA’s stringent financial regulations.
United’s new owners clearly want their club to follow the same path. They realize that controlling spending and improving efficiency is more valuable than the unrestrained splurging of the past. This summer, despite significant investment, United have not exceeded the £60 million ceiling on any deal. This stands in stark contrast to previous years when United frequently signed stars at exorbitant prices without fully considering tactical compatibility or financial implications.
While United are still trying to strengthen their squad, especially in midfield, they won’t easily increase spending. The potential Ugarte deal will also follow this principle. United will only make a formal offer if they successfully sell McTominay. The Scottish midfielder was previously valued at around £40 million, but in the current situation, United might have to accept a lower offer.
With the arrival of Omar Berrada and other top talents in key positions, Manchester United are moving towards a smart and sustainable management model. In recent years, inconsistent and inefficient transfer policies have caused United to fall behind their rivals, particularly Manchester City. With the intensified competition in the Premier League and the increasingly stringent financial regulations from UEFA and the Premier League, controlling spending is particularly important.
The new transfer strategy can not only help United build a strong team but also ensure financial stability. This will help alleviate the club’s debt burden and provide financial support for areas like infrastructure construction and youth development. With this cautious strategy, United not only aim to finish in the top four this season but also aspire to compete for the league title in the years to come.
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