August 21 Manchester United officially announced a five-year extension to its existing partnership with electronic games partner Konami.
The partnership between Manchester United and Konami started in 2019. The renewed deal means Konami will retain several commercial rights, including player access, media collaboration, and the opportunity to use Manchester United’s brand, images, etc. in eFootball.
Over the past 5 years of collaboration, Manchester United has achieved many successes on the pitch, including winning two domestic cup titles. Konami is very proud to have supported the club’s efforts and is excited about the renewal.
Manchester United’s Commercial Director Florence Lafaye said: “We are delighted that Konami will continue to be a key member of our partner family, and we are excited about the opportunities that being involved in the eFootball series brings.” “Our long-term partnership allows the club to engage with new and younger audiences and showcase the Manchester United brand in the digital entertainment world, which is a key area for us as we look to the future.”
Naoki Morita, President of Konami Digital Entertainment Europe, said: “We are very excited to announce the extension of such a successful partnership. Manchester United is truly one of the giants of world football and we are proud to have them as part of the eFootball series both now and in the years to come, thanks to this renewal.”
“Being able to secure a bright future, including a large number of commercial rights and activation activities, is fantastic for both Konami and the eFootball series. We strive to continuously improve our product to bring the best user experience.”
This article is from a user submission and does not represent the views of Soccer News Pick. If you repost it, please indicate the source: https://www.soccernewspick.com/premier-league/23077.html
