On June 25, Liverpool Football Club officially announced that Japan Airlines would become the club’s official partner.
The club’s announcement stated: “This partnership will extend to both the men’s and women’s teams, with both sides working together.”
Liverpool FC Chief Commercial Officer, Matt Ratcliffe, said: “We are delighted to welcome Japan Airlines to the Liverpool FC family. Both Liverpool FC and JAL are leaders in their respective high-end markets, recognized for their winning mentality and shared commitment to connecting with global fans, passengers, and communities. This partnership aligns with our global ambitions, bringing together the passion and heritage of one of the world’s most legendary football clubs with the exceptional service and impact of Japan’s premier airline.”
Ratcliffe also stated: “This collaboration will create opportunities for fans to engage with the club through unique activations and experiences. Partnering with Japan Airlines is another important step in our club’s strategy to expand our international footprint and connect more deeply with our diverse and passionate global fanbase.”
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