July 9 Chelsea officially announced that the club has reached a sponsorship deal with Ascott, which will replace Hilton as Chelsea’s new official global hotel partner. The partnership will start from the 2024/25 season and last for four seasons.
It is reported that Ascott will take over the 232-room hotel at Stamford Bridge from the second half of 2024.
According to sources, the new sponsor will pay around £1.5 million per year in sponsorship fees, generating approximately £6 million in sponsorship fees throughout the duration of the deal.
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